We believe in putting our clients
ahead of transactions.
Welcome to Hart Commercial Real Estate! We're delighted you’ve taken the time to explore our website and learn about who we are. As a boutique commercial real estate firm, we proudly offer specialized advisory and representation services throughout San Luis Obispo and northern Santa Barbara Counties. Whether it’s office, retail, multi-family, investment properties, or land, HCRE is here to assist with your sales and leasing needs.
At Hart Commercial Real Estate, we’re more than just another brokerage or financial advisory firm. We combine deep real estate expertise with advanced financial insights to deliver tailored solutions for every client. From seasoned investors to first-time property owners, our strategic consulting and brokerage services are designed to meet all levels of experience and sophistication. Our dedication to excellence is reflected in the consistent satisfaction of our valued clients.
Our mission is simple: to enhance your bottom line by delivering clear, actionable strategies in today’s complex commercial real estate market. Feel free to explore our website and reach out to us with any questions—we’re here to help!
Jason Hart
Broker/Owner
CA Broker #01334694
FEATURED PROPERTIES
New Commercial Condos at Encore
Here is your chance to become part of a new signature series development by Coastal Community Builders. The first phase will feature two ground floor commercial condos which are prime locations for restaurants, coffee shops and various retail uses.
One-of-a-kind Estate on Avila Beach Dr
Nestled along the coveted Avila Beach Drive, directly across from the iconic Avila Valley Barn, lies an awe-inspiring 55-acre estate that redefines coastal living. This extraordinary property with 3 certified graded building pads offers an unparalleled opportunity to create a legacy amidst breathtaking natural beauty.
SLO Ranch Farms & Marketplace
Amazing new project located off Highway 101 in the heart of SLO featuring a 40 acre farm, a market, farm to table restaurant, agricultural processing featuring a brewery, winery, cider house and creamery, a small retail center, event stage, animal pens and cultural heritage center.
SERVICES
Commercial Sales
Acquisitions
When looking to acquire a commercial property, we provide an unparalleled analysis of the property, current market conditions, and value-added opportunities that may exist. We will then aggressively negotiate the acquisition on your behalf and walk you through the entire escrow process; from property inspections, to loan qualification, to closing.
Dispositions
By exposing the property to the widest possible market through our cutting edge marketing strategies we are able to maximize the sale price of your asset.
Commercial Leasing
Landlord Representaion
We know how to match the challenges presented by today’s tenant with your project goals. Let us boost your profits and lower your risk by targeting the right tenants and negotiating the most lucrative lease terms. Let us guide you through the entire ownership cycle from acquisition to lease up to disposition.
Tenant Representation
Your business deserves an expert—a savvy negotiator, an advocate, and a reliable partner. We’ll find you the right property and get you the best possible terms—saving you money and delivering world-class service at every step.
Consulting
Acquisition Analysis & Due Diligence
We analyze current and historical income statements, rent rolls, operational systems and pro forma budgets to determine the bottom line in terms of projected cash flow, internal rate of return (IRR), and investment value.
Broker Price Opinions
Are you considering selling? Start the process with a detailed property valuation. We will base your valuation on type of property, current market conditions, comparable properties, highest and best use, and capitalization rate.
OUR TEAM
JASON HART
Broker/Owner
Jason Hart is a graduate of the California Polytechnic State University of San Luis Obispo School of Business with an emphasis on business finance and commercial real estate. Prior to the formation of Hart Commercial Real Estate, Jason was a Senior Vice President with Colliers International and worked with Lee & Associates Commercial Real Estate.
Jason Hart began his commercial real estate career in 2002. During this time he has successfully sold over $285 million in retail, office, multifamily, investment and development properties.
Jason has been featured in the National Association of Realtor’s publication of Realtor Magazine Commercial Spotlight, as well as LoopNet’s Commercial Industry Newsletter for his expertise and success in using technology to market and sell commercial property.
Jason is a member of the International Council of Shopping Centers (ICSC), the California Apartment Association (CAA), the National Apartment Association (NAA), the Pismo Coast Association of Realtors (PCAOR), the National Association of Realtors (NAR) and the Society of Industry Leaders.
Jason has served on the board of directors for the Boys & Girls Club of South San Luis Obispo, as well as the board of directors of Arroyo Grande Rotary Club and the Pismo Coast Association of Realtors. Jason enjoys coaching the Mesa Hawks 8th grade boys basketball team and traveling and enjoying the beautiful central coast with his wife Shelli, and their sons Gianni, Lucca, and Matteo.
You can reach Jason by email at jason@hartcre.com or 805.709.6491.
CARLOS PERLA
Associate Agent
Carlos brings over a decade of hands-on experience, making him a trusted guide for both buyers and sellers. His background gives him a deep understanding of property performance and market trends, helping him better meet the unique needs of each client. Carlos believes in building long-lasting relationships over just completing
transactions, always ensuring a personalized approach that truly caters to what his clients are looking for. When Carlos offers advice, it’s not just based on stories or theory—it’s grounded in real-world experience and practical knowledge from being in the trenches himself. All to say, Carlos understands it from an investor's perspective, which allows him to confidently advocate for his clients, whether they're looking to invest or sell.
Though not originally from the Central Coast, Carlos fell in love with the area while serving in the military at Vandenberg AFB. His time there led him to enjoy surfing at Pismo Beach, where he also met his wife, Kayla. Outside of work, Carlos loves spending time with his three boys: Castiel, Kirian, and Aurelius.
You can reach Carlos by email at carlos@hartcre.com or 805.249.0930.
CONTACT
Inquiries
HCRE Office
For any questions please contact us at 805.481.9010 or fill out the following form. We will promptly respond.
170 West Grand Ave, Suite 203
Grover Beach, CA 94333
Tel: 805.481.9010
Fax: 805.880.8100